April 4, 2011 - New York
Time spent online, on device and on connected TV is growing exponentially, forcing marketers to create content that commands consumer time and attention. The 2011 IAB Digital Video Marketplace addresses the most pressing issues across this vibrant platform by providing insights and expertise to help the ecosystem thrive.
2:00 PM - 2:45 PM
A Fireside Chat with Kiefer Sutherland and Chris Young
Making Big Bets on Branded Content
Madison Avenue has long embraced the value of branded content and now Hollywood is getting into the game. When major talent joins major digital players to create original Web-distributed content, does this equal an unstoppable platform for brands?
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Multi Award-Winning ActorKiefer Sutherland
Kiefer Sutherland recently starred in the critically acclaimed Fox drama, "24," for which he has won a Golden Globe Award, an Emmy Award and two SAG Awards, for Best Actor in a Drama Series. The show has also won an Emmy Award and a Golden Globe Award for “Best Drama”. The eighth and final season of “24” aired on FOX in January 2010. The show has also enjoyed tremendous success overseas, making it one of the top shows airing internationally. “24: Redemption,” a made for television movie that bridges season six and season seven of the television series, aired on November 23, 2008. The television movie was nominated for five Emmy awards, including one for Sutherland for Best Actor in a Television Movie or Miniseries.
Sutherland is currently seen on-stage as “James Daley” in the revival of Jason Miller’s Tony and Pulitzer Prize winning play “That Championship Season.” The play opened on Broadway in March 2011.
Sutherland starred in Dreamworks Animation’s “Monsters vs. Aliens.” He voices the character ‘WR Monger,’ the prison warden of the ‘monsters.’ Other voices in the cast include Reese Witherspoon, Hugh Laurie, Seth Rogen, Will Arnett and Stephen Colbert. The 3D film opened worldwide on March 27, 2009.
Additionally, Sutherland starred in New Regency’s thriller “Mirrors” as a troubled ex-cop who must save his family from an unspeakable evil that is using mirrors as a gateway into their home. The film, which co-stars Amy Smart and Paula Patton, was released on August 15, 2008.
In 2006, Sutherland starred in “The Sentinel” with Michael Douglas and Kim Basinger. Sutherland portrayed Agent Breckenridge, a secret service agent who finds himself caught in the middle of a plot to assassinate the president. The film was directed by Clark Johnson and was released in April 2006.
In 2004, Sutherland starred in the independent film, “The River Queen” opposite Samantha Morton. The film was shot in New Zealand and was directed by Vincent Ward.
In 2003, Sutherland starred in the Warner Bros. film “Taking Lives,” opposite Angelina Jolie and Ethan Hawke. Sutherland also provided the narration in another Warner Bros. film, “NASCAR: The Imax Experience.” The year before, Sutherland starred in the Fox film, "Phonebooth", directed by Joel Schumacher.
Sutherland also starred in the limited release of the World War II drama “To End All Wars.” The screenplay was based on the best-selling book, Through the Valley of the Kwai which is an account of life as a POW in a Southeast Asian prison camp. The film also starred Robert Carlyle, Ciaran McMenarrin and Mark Strong and successfully screened at both the Toronto and Telluride Film Festivals in 2002.
In 1998, Sutherland was seen starring in Showtime’s critically-acclaimed original picture, “A Soldier’s Sweetheart” with Skeet Ulrich and Georgina Cates.
In 1997, Sutherland co-starred with William Hurt and Rufus Sewell in the Newline production, “Dark City.” Directed by Alex Proyas, “Dark City” was a special presentation at the Cannes Film Festival. Sutherland also added his second directorial credit and starred in “Truth or Consequences” for Triumph Films alongside Kevin Pollak, Mykelti Williamson, Rod Steiger and Martin Sheen.
In the 1996 Paramount thriller, “Eye for an Eye,” directed by John Schlesinger, Sutherland portrayed an unremorseful, brutal murderer opposite Sally Field and Ed Harris. Later that summer, he co-starred with Samuel L. Jackson, Sandra Bullock and Matthew McConaughey in the screen adaptation of John Grisham’s novel, “A Time to Kill.”
In 1993, Sutherland starred in Touchstone Pictures’ “The Three Musketeers,” based on the classic tale by Alexandre Dumas. The same year, he made his directorial debut in the critically acclaimed Showtime film “Last Light,” in which he starred opposite Forest Whitaker.
Sutherland’s first major role was in the Canadian drama, “The Bay Boy,” which earned Sutherland and director Daniel Petrie, Genie award nominations for best actor and best director, respectively. Following his success in “The Bay Boy,” Sutherland eventually moved to Los Angeles and landed television appearances in “The Mission,” an episode of “Amazing Stories” and in the telefilm “Trapped in Silence” with Marsha Mason.
In 1992, Sutherland starred opposite Ray Liotta and Forest Whitaker in Orion Pictures’ “Article 99,” and in Castlerock’s military drama “A Few Good Men,” also starring Jack Nicholson and Tom Cruise. Later, in 1994, he starred with Jeff Bridges and Nancy Travis in the American version of “The Vanishing” for 20th Century Fox.
Sutherland’s other film credits include “Flatliners,” “Chicago Joe and the Showgirl,” “1969,” “Flashback,” “Young Guns,” “Young Guns 2,” “Bright Lights, Big City,” “The Lost Boys,” “Promised Land,” “At Close Range,” and “Stand By Me.”
Sutherland resides in Los Angeles.
Chris YoungChairman and Chief Executive Officer
Digital Broadcasting Group
Chris Young, a serial entrepreneur and 10-year veteran of the video advertising space, is the Chairman & CEO of Digital Broadcasting Group (DBG), one of the top online video distribution networks that specializes in the production and distribution of original branded video content across the Web and other emerging platforms. As CEO, Chris oversees the strategic direction and management of DBG’s core business divisions.
Under Chris’ leadership, DBG has emerged as a comScore rated top 5 video network comprised of close to 107 million monthly unique visitors accumulated across 2,600 web properties. Since 2007, DBG has been on the forefront of enabling big-name brands like Infiniti, Hewlett Packard, Ford, Sprint, Mars, the U.S. Air Force, Kimberly Clark, Unilever, and Coca-Cola among others to advance their brands through branded entertainment and original online programming.
Prior to starting DBG in 2007, Chris Young co-founded online video advertising and management solutions company Klipmart in 1999 and grew it into the nation’s largest video rich media vendor taking advertiser’s TV commercials and putting them online. In 2006, under Chris’ leadership, Klipmart was subsequently sold to now Google-owned DoubleClick. Chris assumed the role of Executive Vice President of Rich Media at DoubleClick, where he worked to accelerate innovation in digital video and emerging advertising formats.
Kevin PollakHost
Kevin Pollak’s Chat Show
Kevin Pollak has captured the attention of audiences worldwide with his range of both dramatic and comedic roles. He has appeared in over sixty films, as well as countless television projects, and has established himself as one of the few stand-up comedians to have a successful dramatic film career. In addition to his acting talents, he has also proven himself as both a writer, producer and recently a director and a talk show host.
Pollak first started performing stand-up comedy at the age of ten. He became a touring professional stand-up at age twenty. In 1988, shortly after Kevin shot his first HBO stand-up special, he landed a role in “Willow,” directed by Ron Howard and produced by George Lucas. In 1989, he got his first dramatic acting role in Barry Levinson’s “Avalon”, but it was Pollak’s role in Rob Reiner’s “A Few Good Men,” opposite Tom Cruise, Jack Nicholson and Demi Moore, that proved his ability to stand out while sharing the big screen with dramatic heavyweights. Not too soon after, Kevin was co-starring with icons Walter Matthau and Jack Lemmon in “Grumpy Old Men” and its’ sequel, “Grumpier Old Men”. In 1994, Kevin was offered a plum role opposite Gabriel Byrne, Kevin Spacy and Bennicio Del Toro in a little indy film called “The Usual Suspects” for director Bryan Singer and writer Christopher McQuarrie. The film debuted at the Cannes Film Festival and won two Academy Awards, as well as the Best Ensemble Cast award from The National Board of Review. That same year, the call came from Martin Scorsese for Kevin to join Robert DeNiro, Joe Pesce and Sharon Stone in his Vegas epic, “Casino.” The film has become known as one Scorsese’s classics.
As the 20th century came to a close, Variety named it’s top 10 hardest working film actors, the criteria of which was that said actors had to have done at least 3 films per year, each year of the 1990's. Kevin was on the list.
As the millennium began, Kevin returned to his first love, stand-up comedy. He began touring the country in ’01 and continues to tour sporadically here and abroad. Of course, his film career continued as he has co-starred in 29 films since 2000.
In March of 2009, Kevin began hosting his own internet talk show, called Kevin Pollak’s Chat Show. It streams live every Sunday, 3pm, PDT at http://www.Kevinpollakschatshow.com. Archived episodes are available there, as well as on iTunes. The show has garnered as much as over a million downloads in a single month and received the 2010 Streamy Award for Best Live Production of a Web Series.
Also in ’09, Pollak co-starred in Kevin Smith’s “Cop Out,” with Bruce Willis, Tracy Morgan, Sean William Scott for Warner Bros. In 2010 Kevin co-starred with Luke Wilson, Giovanni Ribisi and James Caan in George Gallo’s “Middle Men”. In post production is “Columbus Circle,” which Kevin wrote with the film’s director, George Gallo. This film stars Jason Lee, Selma Blair, Amy Smart, Giovanni Ribisi and Kevin. He just finished co-starring with Steve Martin, Jack Black and Owen Wilson in the “The Big Year” for director David Frankel (“The Devil Wears Prada”), which is due out in October, 2011. He’s also recently completed work on “Red State,” written and directed by Kevin Smith.
As a producer, current projects are: the film version of the New York Times Bestseller “Three Nights In August,” written by Pulitzer Prize winner Buzz Bissinger (“Friday Night Lights”) and St. Louis Cardinals Manager Tony LaRussa and he has the life rights to boxing legend Sugar Ray Leonard. Kevin, Tony, Buzz and new partner Academy Award winner Billy Bob Thorton have spent the last year developing the screenplay.
As a director, a new comedy web series “Vamped Out” recently debuted online. Kevin co-created and co-wrote the series with Jason Antoon, which earned rave reviews such as “Curb Enthusiam for the undead” and “Arrested Development” for the web.” Season 2 has been green lit and shooting is scheduled to begin in the spring.
Pollak has also starred in two of his own HBO stand-up comedy specials, the latest being “Kevin Pollak, Stop With The Kicking”, directed by David Steinberg. Kevin was named by Comedy Central as one of the Top 100 Comedians of all Time. His two Live Stand-Up CDs, “A Little Off the Top” and “What Are the Chances” are available at Kevinpollak.tv or on iTunes.
Kevin’s latest One Hour Stand-up Comedy Special, “The Littlest Suspect,” debuted in the summer of 2010 on Showtime.
LEARN MORE ABOUT IAB HERE: http://www.iab.net/events_training/2011/digitalvideo/overview
SPEAKERS: http://www.iab.net/events_training/2011/digitalvideo/speakers#cyoung
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