Kiefer Sutherland
Voice of Bank of America
Hollywood's A-List Advertising Invasion
Dikenta Dike, 05.11.10, 12:00 PM EDTJoe Goode, BofA's senior vice president of global media relations, says that Sutherland not only delivers a strong, engaging message, but "mixes a twinkle-in-the-eye optimism and confidence that we want to convey to our customers." Quite a change from the fire-in-the-eyes urgency Sutherland expressed brilliantly for eight years as agent Jack Bauer in 24.
24 star Kiefer Sutherland is the calming, reassuring voice behind the Bank of America ( BAC - news -people ) "Bank Of Opportunity" campaign.
Source: Forbes
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